Last updated: 1.1.2026
This Privacy Policy explains how we collect, use, and protect your personal data when you visit or purchase from the website https://sellingwhenitsonfire.com/ (the “Website”).
We process personal data in accordance with Regulation (EU) 2016/679 (GDPR).
1. Data Controller
The data controller responsible for processing your personal data is:
AleMar s.r.o.
Partizánska 1122/77, 078 01 Sečovce, Slovakia
Email: dp@sellingwhenitsonfire.com
2. What Personal Data We Collect
We collect only the data necessary to operate the online shop and deliver digital products.
a) Data you provide directly
When you purchase a product or contact us, we may collect:
- Full name
- Email address
- Billing details (as required for invoicing)
- Payment confirmation details (we do not store card numbers)
b) Automatically collected data
When you browse the Website:
- IP address
- Browser and device information
- Pages visited and time spent (via analytics tools)
3. Purpose of Data Processing
We process your personal data for the following purposes:
- To process and deliver digital products (e-books)
- To issue invoices and comply with legal obligations
- To communicate with you regarding your purchase
- To maintain website security and functionality
- To analyze website usage and improve content
We do not sell, rent, or trade personal data.
4. Legal Basis for Processing (GDPR Article 6)
We process personal data based on:
- Performance of a contract (purchase and delivery of digital products)
- Legal obligation (accounting and tax requirements)
- Legitimate interest (website security and analytics)
- Consent, where applicable (e.g. optional email communication)
5. Payment Processing
Payments are handled by third-party payment providers (e.g. Stripe, PayPal, or similar).
We do not store or process full payment card details.
Payment providers process data under their own GDPR-compliant privacy policies.
6. Data Retention
We retain personal data only for as long as necessary:
- Purchase and invoicing data: as required by tax and accounting laws
- Email communication: until no longer needed or upon request
- Analytics data: anonymized or aggregated where possible
7. Data Sharing
We may share personal data only when necessary, with:
- Payment processors
- Accounting or invoicing systems
- Website hosting and IT service providers
All partners are required to comply with GDPR.
8. Cookies
The Website may use cookies for:
- Basic website functionality
- Analytics and performance measurement
You can manage or disable cookies in your browser settings.
9. Your Rights Under GDPR
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
To exercise your rights, contact us at: [your email]
10. Data Security
We apply appropriate technical and organizational measures to protect personal data against:
- Unauthorized access
- Loss or misuse
- Disclosure or alteration
11. Third-Country Transfers
We do not intentionally transfer personal data outside the EU.
If any service provider processes data outside the EU, appropriate safeguards are applied in accordance with GDPR.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
The current version will always be published on this page.
13. Contact
If you have any questions about this Privacy Policy or personal data processing, contact:
Email: dp@sellingwhenitsonfire.com